Data mining & Analysis

Data mining is the process of analysing data from different perspectives and summarising it into useful information - information that can be used to increase revenue and cut costs.

The goal is to generate knowledge that marketers can act upon. Applying statistical tests identifies patterns within the data and enables predictions to be made about future behaviour.

Data mining can:

Maximise Response
– know who the best responders are and why - then target them.

Cross Sell
– learn common characteristics between customers and
cross sell products.

Churn Model
– Learn to identify the risks of losing customers and act upon it.

Segmentation
– Learn to segment customer groups and optimise response.

Dataconversion have the technical ability and the database expertise to deliver actionable results with large quantities of data.

Understanding how your customers  behave and predicting how they are likely to behave in the future enables you to maximise  marketing opportunities.