Using your database to generate additional business is a highly effective tactic in both the B2B and B2C sectors. However, send a valued customer or a potential customer a communication with spelling mistakes or incorrect details and you will annoy and irritate rather than delight and impress. Put simply, it will cost you business rather than get you business. |
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Common problems that arise include:
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Lack of standardisation in each data field e.g. the complete address in one field
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Incomplete details e.g. no Dublin district number or no postcode for UK data
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Comments in data fields e.g. the word ‘deceased’ randomly included in an address field
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Incorrect address e.g. Foxrock, Dublin 6
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Spelling errors e.g. Cahersiveen, Donabaote
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Deceased and Goneaways on the list
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Name on exclusion list e.g. MPS, TPS, NDD
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Missing key information e.g. phone number
Dataconversion Direct manages both UK and Irish data. Despite the smaller number of households in Ireland, the data management is considerably more complex. We have invested 12 years of programming time into Irish addresses and we are still learning. Many Blue Chip companies work with Dataconversion Direct because they recognise that this investment in data cleaning and validation is unique. They understand the considerable competitive advantage that comes with accurate data.
Send us a sample of your database and we’ll show you what we can do with a Free Data Audit.
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