Your customer database is one of the foundation stones to your business. It can provide you with clear insights into who your customers are and allow you to profile, segment and target effectively. Before you can consider developing strategies to retain current customers, acquire new customers, reduce churn or cross and up sell you need to have 100% confidence in how your customer database is managed. Building and managing a customer database presents real challenges for marketers and our services are built around those challenges. |
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