Database Design & Build

To ensure successful marketing campaigns the design of your marketing database is critical.

Many marketing campaigns fail because sufficient time and effort has not been invested during the design phase of the project.

At Dataconversion Direct we recognize that designing a database for marketing differs from standard data warehouse design. Prior to design, we work with you to identify:

 

• How the database will be used

• What marketing programs you are going to run

• What type of data is required to support each program

• How the program will be measured

• What are the expected responses for each program

• How responses are  linked back to the customer?

This process can take time and may involve all members of your team. Design of marketing databases is impacted by data frequency, history requirements, security, archival strategies, reporting, analysis and campaign requirements. A well designed marketing database will provide you with the ability to track a response through all stages -awareness, consideration, inquiry, purchase and loyalty.

At Dataconversion Direct we work closely with you to ensure that the database is built for current and future marketing demands.