Duplication Elimination

Information on your customers tends to come from many different sources.

Invariably, the same person will appear on your database many times with possibly a slightly different name or address spelling. It is costly for you to send out more than one communication to the same person and it is irritating for them to receive - in fact few things are more irritating for a customer.

Dataconversion Direct have the systems to remove all duplicates from your data and ensure that you get maximum response.

Removal of duplicate records can only occur if name and address fields are standardised and validated. Duplication Elimination is only effective when strict business rules are defined. At Dataconversion Direct we can carry out duplication elimination on individuals, households or businesses.

 

• - one per person (B2C) - all members of a household receive the mailing

• - one per household (B2C)- only one person in the household receives the mailing

• one per company (B2B)- only a specific person in a company receives the mailing

• one per branch (B2B)- a specific person in a company receives one in each branch

 

Duplication Elimination is an area in which we excel as it reinforces our underlying mantra – get the data right and your campaigns will succeed.