Laser Personalisation & Ink Jetting

The facts are undeniable.

• Personalising mailings increases response rates significantly. In a dual campaign for a racecourse the response rate from a door drop was 0.03% versus a 12% response rate to the personalised direct mailing.

• Consumers demand to be treated as individuals and including personal information relevant to that customer can build genuine loyalty e.g. Congratulations on your new baby!

 

Our laser capacity ranges from A6 to greater than A3, from letterhead into enveloped mail to self mailings without an envelope and from cheque printing to personalised bar code print. For envelopes we can either label print or ink jet. Ink jetting is increasingly preferred as the consumer views the quality of the envelope as an integral part of the mailing. Dataconversion Direct works with a large number of financial institutions where personalisation requires a clear audit trail and very tight QC. The stringent procedures we have developed for our financial customers are applied to every mailing we fulfil for our customers.

Dataconversion Direct will take your data and personalise to your requirements. Our team of experts will guide you through the process and ensure you get the best economies of scale and the best response rates. Our policy is that every personalised piece is treated like a high value cheque. It focuses everyone's attention!