Permission E-mail Campaigns

Customers and prospects are using their work and personal e-mail on a daily basis. For many it is the preferred method of communication. They use their personal account to interact with their travel agent, airline, bookshop, bank, supermarket and to buy products and services. This is how they hear about special offers and promotions. They use their business account to keep up to date with new industry developments, to hear from their suppliers and to identify new opportunities.

 

 

 

 

 

 

 

Email marketing is permission based - ‘opt-in’ – so customers and prospects are open to hear from you. This is a positive as it allows your communication to be very targeted and it increases the response rate. Email marketing is ideal if your customers transact on the web or if you want them to interact with your brand by driving them to a micro site. It is a powerful way to gather more information on your customers and to ask them what we call “golden questions”. Answers to these questions allow you to profile, segment and target with more personalised offers.

Dataconversion Direct offer a complete solution from sending basic text email, graphic and HTML to response handling, tracking and live web reporting.