Ever wished you could know more about your customers so you can categorise them more efficiently?
Like to find more customers of the type that give you the best business?
Your customers and clients are not homogenous, but there are traits and behaviour sets that are common to groups of them. This information can be gleaned from the data you hold. It’s a case of spotting the difference. |
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Dataconversion Direct offers profiling solutions that analyse the characteristics and behaviour of your customers. We build a clear profile of the different segments and then customise your offering to maximise the response rate. Profiling helps you to find more “look-a-like” customers. Your current data is a very powerful source of information and our profiling tools will identify commonalities amongst groups of customers and clients. Our profiling solution looks at:
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internal data about your customers e.g. gender, age, location, recency, frequency, and value.
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external data e.g. overlaying census and lifestyle data
The combination of internal and external data enables us to build a
powerful profile of your customers and prospects. Purchasing patterns, affluence, urbanity and lifestyle stage identifies what is unique about your customers.
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