Sales promotions are a key part of below the line marketing activity and provide a very effective way to generate both short and long term growth in sales.
Sales promotions are complex involving collection, delivery of prizes and many different processes.
Here is a sample of the type of promotions we have run : |
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Collectable promotion - consumer collected a number of coupons from the product pack to buy exclusive products at a reduced cost. This involved data entry, voucher validation, financial reconciliation, pick and pack, design of packaging, personalisation, creation of dispatch list and distribution control with clear audit trail.
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On pack “text to win” promotion on 5 million packs- consumer opened a bottle and won a prize by texting the number on the cap. A database was created with the different prize allocated. The promotion involved text, the creation of a database, validation, pick and pack, personalisation, storage, distribution and web reporting.
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Retailers Loyalty Scheme - this project involved 38 different prizes and was open to 10,000 customers. The more a customer bought the more prizes they were entitled to. This project involved data entry, data processing, database creation, secure storage, personalisation, pick and pack and distribution.
Other promotions have involved pens, cars, scooters, helmets, key rings, footballs, basketballs & basketball hoops! You create the campaign and Dataconversion Direct can fulfil it.
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