Data Supply

If your objective is the acquisition of new customers then you will need to consider list rental and data supply.

Dataconversion Direct holds unique data sets and acts as a broker for all the main lists in Ireland and the UK.

When supplying lists we need to get a clear understanding of your current customers. This involves looking at internal and external data sets.

 

• Your current customer database is the most powerful source of information.

• Data mining of your transactional and marketing database reveals the gender split, age profile, geographical spread, recency, frequency and value of your customers Database segments with different profiles can be identified.

• Lists of potential customers of similar profile will complement and enhance your existing database.

• Gaps in the profile may be filled by direct mail to a representative sample of the database.

 

Once profiles are built we encourage testing of different lists with control groups to measure variances from the norm. Dataconversion Direct can supply all the main B2B and B2C lists in Ireland and UK and ensure you get the maximum response rate to your prospect mailing or e-mail campaign.