Teleappending

Does your customer database hold an up-to-date phone number? To implement a campaign of direct mail followed by a phone call to the prospect you will need to append the phone number to the database. Teleappending is the process of appending a landline phone number to a customer database.

The process involves cleaning and validation of your database prior to matching to a valid database. The cleaning and validation is designed to re-structure your database to match the master database and to ensure the maximum match rate. As the ‘ex-directory’ rate is very high for consumers this cleaning process if very important. It is also critical for businesses as match on business name and address is more complex. The match rate varies across customer and business from 35% to 60%. Dataconversion Direct holds a copy of the NDD and ensure all data is matched against this file before any calls are made. The NDD is a database of consumers who have requested not to be contacted at home. Examples of industries using our Teleappending Services include: financial institutions, telcos, leisure and retail. Dataconversion Direct’s teleappending service allows you to talk to your customer at home or work and increase your response rate to campaigns.